Privacy policy

Last updated: 5 February 2026

Event Pundits (“we”, “us”, “our”) operates this website and online store, including all related information, content, features, tools, products, and services (the “Services”). Our store is hosted on Shopify Inc. (“Shopify”), which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit, use, or make a purchase from our website, or otherwise interact with us.

This Privacy Policy is provided for transparency and informational purposes. Continued use of the Services involves the processing of personal data as described below.

Personal Information We Collect

When we refer to “personal information”, we mean information that identifies, relates to, or can reasonably be linked to an individual.

Depending on how you interact with the Services, we may collect the following categories of personal information:

  • Contact information: name, billing address, shipping address, email address, telephone number

  • Payment information: payment method details, transaction information, payment confirmations (payment details are processed securely by third-party payment providers)

  • Account information: account credentials, preferences, and settings

  • Order and transaction data: products viewed, added to cart, purchased, returned, or cancelled

  • Communications: messages sent to us via email, contact forms, or customer support

  • Device and technical data: IP address, browser type, device identifiers, network information

  • Usage data: interactions with the website, pages visited, and browsing behaviour

We do not knowingly collect personal data that has been irreversibly anonymised or de-identified.

Sources of Personal Information

We collect personal information from the following sources:

  • Directly from you, when you place an order, create an account, contact us, or interact with the Services

  • Automatically, through cookies and similar technologies when you browse the website

  • From service providers, such as Shopify, payment processors, delivery partners, and analytics providers

  • From third-party partners, where permitted by law

How We Use Your Personal Information

We use your personal information to:

  • Provide and operate the Services, including processing orders, payments, shipping, returns, and account management

  • Communicate with you, including customer support and transactional messages

  • Improve and personalise the Services, including analysing usage and improving functionality

  • Send marketing communications, where permitted by law and subject to your preferences

  • Prevent fraud and ensure security, including monitoring for suspicious activity

  • Comply with legal obligations, enforce our terms, and protect our rights

Legal Bases for Processing (UK & EU GDPR)

Where required under applicable data protection law, we process personal information on the following legal bases:

  • Performance of a contract – to fulfil orders and provide the Services

  • Legal obligation – to comply with applicable laws and regulations

  • Legitimate interests – to improve our Services, secure our website, and prevent fraud, provided these interests are not overridden by your rights

  • Consent – where required, including for marketing communications and certain cookies

Marketing Communications

Where required by law, we will only send marketing communications with your prior consent. You may withdraw your consent at any time by using the unsubscribe link in our emails or by contacting us directly.

You may still receive non-marketing communications relating to your orders or account.

How We Share Personal Information

We may share your personal information with:

  • Shopify, as our e-commerce platform provider

  • Service providers who perform services on our behalf (e.g. payment processing, analytics, fulfilment, shipping, IT services)

  • Marketing and advertising partners, where permitted by law and subject to your preferences

  • Legal and regulatory authorities, where required by law

  • In connection with a business transaction, such as a merger or asset sale

All third parties are required to process personal information in accordance with applicable data protection laws.

International Data Transfers

Your personal information may be transferred to and processed outside the United Kingdom or European Economic Area.

Where such transfers occur, we rely on recognised safeguards such as UK International Data Transfer Agreements, Standard Contractual Clauses, or adequacy decisions, as applicable.

Data Retention

We retain personal information only for as long as necessary to:

  • Provide the Services

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

Retention periods vary depending on the nature of the data and legal requirements.

Your Rights

Depending on your location, you may have the following rights:

  • Right of access

  • Right to rectification

  • Right to erasure

  • Right to restrict processing

  • Right to data portability

  • Right to object to processing

  • Right to withdraw consent, where processing is based on consent

You may exercise these rights by contacting us using the details below. We may need to verify your identity before responding.

Complaints

If you have concerns about how we process your personal information, please contact us first.

If you are located in the United Kingdom, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://www.ico.org.uk.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of 16.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:

Email: info@eventpundits.com

For the purposes of applicable data protection laws, Event Pundits is the data controller of your personal information.